How to Optimize your Site the Right Way

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As a website owner, there is every need to ensure that your site can be easily found online, since otherwise you will not be reaching the intended audience. This is what search engine optimization is all about. Whether you are building a new website or redesigning an existing one, it is important to ensure that the SEO Company you hire is well-suited for the job. There are certain things you need to look out for, and one of these is whether the company in question complies with Google Webmaster Guidelines on matters of SEO.

A few examples of these guidelines include:

To ensure that your site is well-designed with a clearly-defined hierarchy, complete with text links. Your site visitors should be able to access every page from at least one static text link.

To provide a site map so as to enable visitors easily navigate your website.

To make sure that the links on each page of your site are a reasonable number.

To create a site that accurately represents your brand and offers content that is original and informative.

The Michigan Search Engine Optimization professionals that you hire should also be aware of the keywords that are in major use in your line of services/products, and then strive to incorporate these in your site.

To utilize text as much as possible rather than images; this is because when the Google crawler is crawling sites for purposes of indexing, it does not recognize images.

Another guideline to ensure that your SEO efforts are fruitful is making sure that any broken links are fixed and proper HTML is used. If you have broken links on your site, you are denying your visitors the chance to access certain pages on your site. And this translates into lost audience which will definitely pull you down the search engine ranking.

There are several other technical guidelines that a reputable SEO Company needs to follow to ensure that your SEO improves your online visibility. SEO is an ongoing process and you require a company that understands these guidelines and strives to offer what’s best. It is for this reason that you need to be very careful when selecting a SEO company.

Do not fall for the sales pitch without asking the right questions. If the company sounds like they are overselling themselves (and are not willing to provide references so you can confirm the alleged excellent track record), consider that a red flag.

Talk to trusted people in your network and find out who offers the best Search Engine Optimization services in Michigan. Once your website is high up on the SERPs, you’ll be glad you took the time to invest in SEO.

About the Company:
Aqaba Technologies, established in 2004, is a Certified Google Partner and an independent digital advertising agency. They help businesses to navigate the new socially engaged web. Their services include web design & development, marketing automation, reputation management, PPC management, program management & search engine optimization services in Detroit, Michigan.

Author:
Ramsey Sweis
President and Founder of Aqaba Technologies
LinkedIn: www.linkedin.com/in/RamseySweis
Twitter: @AqabaTech