Here on Chisholm Street in Downtown Alpena you will find one of Northern Michigan's finest shopping experiences. We are committed to offering the customer the largest selection of fine jewelry, the hottest designers, and the best prices in the region.
Our service department features custom design, jewelry repair with the LaserStar welding system, and insurance appraisals by a GIA Graduate Gemologist.
Please take your time and explore what we have to offer.