Richards Brand Source

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The Channel Program is a software platform connecting all players in an industry vertical. Built around the independent retailer, it links them to their manufacturers, buying groups, distributors, customers anyone a dealer interacts with in conducting their business.
Participants in the Channel Program can have a wide variety of tools for all aspects of their business, from managing their Channel Program website to receiving and responding to quote requests from site visitors to managing a full-fledged e-commerce system that lets them sell directly from their site.
Collaborative E-commerce Platform
One of the most exciting parts of the Channel Program system is the Collaborative E-commerce Platform (CEP). The Collaborative E-commerce platform allows manufacturers to sell directly from their websites, but transfers the sales to authorized dealers in the manufacturer's national or international dealer network. It's a win-win-win solution consumers who want to buy when they're visiting the manufacturer get to, local retailers are brought in to the transaction and channel conflict is avoided, and the manufacturer has made everyone happy.